As Aviva publishes the most recent findings from their ‘How We Live Report’, the next two years look to be a good time for the home renovation market. With almost seven million homeowners in the UK considering some form of renovation plans, those in the bathroom trade are in a great place when it comes to fulfilling homeowners' requirements.
By staying informed about the trends and insights revealed in Aviva's "How We Live" report, The Bathroom Showroom considers the key takeaways for those in the bathroom industry.
What Is the Aviva ‘How We Live’ Report All About?
Aviva's "How We Live" report is a research project conducted by Aviva, a major insurance company, that explores various aspects of modern life in the UK. It aims to understand how people live, their priorities, challenges, and aspirations. The report covers a wide range of topics, including:
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Housing: This includes trends in homeownership, renovations, multi-generational living, and the types of homes people aspire to live in.
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Lifestyle: The report examines how people spend their time, their work-life balance, and their attitudes towards health and wellbeing.
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Technology: It explores the role of technology in people's lives, including their use of digital devices, social media, and smart home technology.
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Finances: The report looks at people's financial situations, their attitudes towards saving and spending, and their concerns about the future.
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Environment: It examines people's attitudes towards environmental issues and their adoption of sustainable practices.
Based on surveys and research conducted with members of the public, Aviva uses the findings to gain insights into their customers' needs and to inform the development of their products and services. The report is also of interest to a wider audience, including policymakers, businesses, and researchers, as it provides valuable information about social trends and changes in society.
The Bathroom Industry and Aviva’s Findings
Aviva's "How We Live" report for 2025 can be a valuable resource for those working in the bathroom trade. Here's how:
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Understanding evolving customer needs: The report looks into changing lifestyles, demographics, and priorities of homeowners. This can help bathroom designers and tradespeople anticipate trends and tailor their offerings accordingly. For example, if the report highlights a rise in multi-generational living, bathroom businesses can focus on creating accessible and adaptable spaces.
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Identifying renovation trends: The report reveals insights into popular renovation projects, including bathroom upgrades. This can help the bathroom industry prepare for demand, stock relevant products, and offer specialised services.
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Informing marketing strategies: By understanding the motivations and preferences of homeowners, bathroom businesses can craft targeted marketing campaigns that resonate with their audience.
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Developing innovative solutions: The report uncovers unmet needs or emerging trends that inspire the development of new bathroom products and services. For example, where the report emphasises sustainability, businesses can prioritise eco-friendly bathroom solutions.
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Staying ahead of the competition: By leveraging the insights from the report, businesses can gain a competitive edge by anticipating market changes and adapting their strategies proactively.
To make the most of the report, bathroom trade professionals can:
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Obtain a copy of the report: Access the full 2025 ‘How We Live’ report.
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Analyse the findings: Carefully review the report, paying close attention to sections related to home renovations, lifestyle changes, and consumer preferences.
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Identify key takeaways: Extract the most relevant insights that can inform business decisions.
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Apply the insights: Use the information to refine marketing strategies, develop new products or services, and improve customer experience.
Key Themes From Recent "How We Live" Reports
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The rise of multi-generational living: More people are living with their extended families, which is having an impact on housing needs and preferences.
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The importance of home renovations: Many homeowners are choosing to renovate their existing properties rather than move, leading to a growing demand for home improvement services.
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The increasing focus on sustainability: People are becoming more aware of environmental issues and are taking steps to reduce their carbon footprint.
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The impact of technology on our lives: Technology is changing the way we live, work, and interact with each other.
Help Your Customers Create Dream Bathrooms
Overall, Aviva's "How We Live" report provides a valuable snapshot of modern life in the UK. It helps us to understand the challenges and opportunities facing individuals and families, and it can inform the development of products, services, and policies that meet their needs.
Utilising this report, those working in the bathroom industry are perfectly placed to help their customers achieve their dream bathrooms in 2025 and beyond.
For further advice and guidance on working with customers to install their dream bathrooms, speak to us at the bathroom showroom. With over 280 showrooms and a renowned history of working with the trade, we're the experts in all things bathrooms.
