Recent research from the Bathroom Manufacturers Association (BMA) has revealed some interesting insights into the bathroom habits of UK adults!
Commissioning a recent project this year, titled ‘Behind The Bathroom Door,’ this latest BMA survey has delved into bathroom routines and habits, offering insights into our actions when using this space. And, as the respected voice of the bathroom industry, BMA findings and data can help greatly when leading the way.
Here, The Bathroom Showroom briefly considers two of the report's most interesting finds that can help those in the bathroom trade utilise when helping customers make the best of their bathrooms.
What The BMA ‘Behind The Bathroom Door’ Study Found
'Though most bathrooms include a bath, as much as a third of these baths aren’t used…'
With almost a third of the baths in our homes not being utilised to their fullest, there’s a huge potential for those in the trade here. Perfectly placed to offer the best bathing solutions, traders can promote the best products here and help homeowners reclaim their bath space.
Whether it’s highlighting some of the best over-the-bath shower solutions, introducing customers to bath screens, or highlighting using tiling splashbacks around this space, traders are in a good position to help customers look at those statement baths encouraging enhanced comfort and luxuriousness.
Yet, this also brings greater opportunity to talk to customers about the possibility of replacing their bath with a shower. For those homes who prefer the practicality of a shower and want to increase the floor space here, shower enclosures and superb new shower types may be the better solution for traders to discuss here.
Helpful Bathroom Products Here:
Superb-looking baths that create a spectacular centrepiece in the room can help homeowners fall in love again with their baths! The Bathroom Showroom showcases stunning bath designs from modern freestanding choices like the iflo Constance to traditional freestanding baths like the Heritage Hylton.
For a selection of some of the best over-the-bath showers, you’ll find our Crosswater Mix & Match ranges the perfect way to make the most of a bath. Additionally, new shower enclosures like those in the marvellous Novellini and Kudos ranges bring a new design element to this space.
'More homeowners are shunning the use of digital and technological features in the bathroom…'
Though technology continues to play a huge part in the home, when it comes to the bathroom, more homeowners are shunning it in favour of creating a more serene environment.
Opting to make this room in the home free from all distractions, including social media, emails, and messaging, UK adults are more focused on creating a sanctuary in the bathroom, regardless of how long or quick their visits to this room are.
This means that more homeowners are making active decisions to leave their phones at the bathroom door, forgoing the use of voice-activated devices and wi-fi enabled products here, opting instead for simple manual push button fittings.
A more interesting find from the study highlights that when UK adults do turn to technology for the bathroom, it's more likely in the form of mood lighting and calming music.
This fascinating detail from the BMA study offers traders a fabulous opportunity to recommend the best bathroom lighting offering multiple colour-changing options and music functions.
Helpful Bathroom Products Here:
Functional, practical, and ultimately stylish bathroom lights will help homeowners when creating a spa-like sanctuary in the bathroom. HiB Ceiling Lights, in particular the Rhythm Bluetooth Ceiling Light make the perfect addition to the bathroom with their simple but effective remote control option for both lighting and music.
Help Your Customers Create Their Dream Bathrooms With Ease
A fascinating insight into the way we use our bathrooms each day, the BMA’s bathroom habits findings offer food for thought to all those working in the bathroom trade.
By capitalising on some of the issues UK adults tend to face with their bathrooms, traders with the expertise and knowledge here are in the best position to fulfil homeowners' needs when designing and creating perfect bathroom spaces for everyone to use and enjoy.
For further advice and guidance on working with customers to install their dream bathrooms, speak to us at the bathroom showroom. With over 280 showrooms and a renowned history of working with the trade, we're the experts in all things bathrooms.