Did you know that installers have the most influence on customers throughout the whole bathroom renovation process, more than any other trade or salesperson?
According to a recent report from market research company Trend-Monitor, whether it’s researching bathroom suites, suggesting tiles and fittings, giving practical design tips or picking a retailer, when asked who’d had the most impact on their decisions, the majority of customers said it came down to their installer.
This could all be primarily contributed to changing consumer behaviour. Homeowners are spending more time researching online, browsing for inspiration, and comparing prices. So, when they finally meet their installer, they are often one of the first experts they’ve consulted.
How then can installers capitalise on this newly elevated position in the bathroom renovation process? Here, The Bathroom Showroom explores how your business can improve its appeal to customers.
Connect With a Good Showroom
City Plumbing has over 280 Bathroom Showroom branches across the UK providing everything an installer and their customer needs. At our branches, your customer can also see what their future bathroom would look like.
Our in-store experts can help with home measuring, computer-aided design, product advice and recommendations, and sourcing and delivery to the site. This allows you to focus on showing up on day one and getting on with the job at hand.
Not only does this comprehensive efficient service make everyone’s lives easier, but it also reassures customers that they’re in the best possible hands.
Installers can safely recommend their customers visit The Bathroom Showroom to check out all the options, speak to in-store experts, take home glossy brochures, and discover further exciting possibilities. There’s even a video-call option if a trip to the showroom isn’t feasible.
When the work is underway, your Bathroom Showroom representative can work as an intermediary, solving any sourcing and scheduling issues or any other niggles that may occur. All this ensures the customer has the most seamless experience possible, which is good for your business.
Accelerate Business Growth
At City Plumbing’s The Bathroom Showroom, we see ourselves as an extension of our installers’ enterprises. We even reward those who recommend customers to us, so it’s a win-win for all parties involved.
Installers that work with us find that we save them time by providing our full range of in-house services while looking after their clientele. This helps them focus on accelerating business growth and winning more bathroom installation projects.
Guide Customers on Their Journey
While it’s true that many bathroom purchase journeys begin with customers seeking inspiration online, most still appreciate seeing a bathroom in person. So, connecting with The Bathroom Showroom makes sense in helping them visualise how any of our bathroom suites might look in their home.
The best thing about encouraging clients to visit The Bathroom Showroom is that they get to see the materials, colours, styles, and fixtures up close, bringing everything to life. Being able to visit one of our showrooms is especially helpful if they’re unfamiliar with design.
Overall, having instant access to a wide range of experts means your customers can get all their questions answered before making a final decision, saving them time and money in the long run. Ultimately, a happy customer equals a happy installer.
To find out more, speak to us at the bathroom showroom. With over 280 showrooms and a renowned history of working with the trade, we're the experts in all things bathrooms.