When buying a new shower, most homeowners look at several key features when beginning their search. Yet, with so many fantastic models and options on the market, it can be quite a challenge for many people to select the best shower for their household needs.
Recently, industry-renowned plumbing fixtures manufacturer, GROHE, conducted an international survey looking at what consumers look for when buying new shower systems. With the most popular factor being shower quality, it means that those working in the industry are perfectly placed when helping customers select the best quality choices.
Here at The Bathroom Showroom, we take a quick look at the GROHE survey to further explore what homeowners typically look for when shopping for a new shower to help you help your customer in the decision-making process.
The GROHE New Shower System International Survey
In early 2024, GROHE undertook a survey asking consumers what they felt was at the top of their list when looking for a new shower system. The five main focus areas in order included quality, price, features, sustainability, and design.
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An overwhelming majority of consumers, as much as 77% claimed that the overall quality of the shower was their biggest priority.
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The next factor consumers were keen to consider, as many as 64%, was the price of the shower system.
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52% of customers surveyed claimed that features were an important factor when deciding on a new shower.
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The sustainability of the shower system itself was a main focus area for 31% of consumers.
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Finally, around 31% of customers questioned stated that the design of the shower was their main concern when purchasing.
Help Your Customers Buy A New Shower
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Understand Your Customer's Needs
The first step in helping your customers buy a new shower is understanding their specific needs and preferences. Are they looking for a luxurious rain shower experience or a practical and efficient handheld option? By asking the right questions and actively listening to their responses, you can better guide them towards the perfect shower solution for their unique lifestyle.
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Discuss The Vast Options Available
With so many different styles and features available, the shower-buying process can quickly become overwhelming for your customers. Take the time to educate them on the various options, such as showerheads, body sprays, and steam features. By providing this information upfront, you can help them make an informed decision that they'll be happy with for years to come.
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Provide Quality Customer Service
Good customer service is key to helping your customers feel confident in their purchase decisions. Be available to answer any questions they may have, and provide prompt and efficient assistance throughout the buying process. By going above and beyond to meet their needs, you can create a positive buying experience that will leave them satisfied with their new shower.
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Ensure Proper Installation
Finally, even the best shower can be rendered ineffective if not properly installed. Help your customers by recommending professional installation services or providing detailed instructions for DIY installations. By ensuring the shower is correctly installed, you can help your customers avoid potential issues down the line and maximise their shower performance.
Shop Showers At Competitive Prices With The Bathroom Showroom
Ultimately, price is often a significant factor in any buying decision, so be sure to offer customers competitive pricing on a wide range of shower options. With many years of experience offering sought-after brands, here, at The Bathroom Showroom, we can provide you with top-quality showers at superb prices. By providing competitive pricing, you can help your customers feel good about their purchases while staying within their budget.
Promote A Seamless Shower Buying Experience
Ultimately, by better understanding your customer’s needs, highlighting their options, providing quality customer service, ensuring proper installation, and offering competitive pricing, you can guide your customers towards making the right shower system choice for their homes.
For further advice and guidance on working with customers to install their dream bathrooms, speak to us at the bathroom showroom. With over 280 showrooms and a renowned history of working with the trade, we're the experts in all things bathrooms.
